Client Name: Michael Gordon
Industry: Social Housing and Supported Accommodation
Goals:
- Increase brand awareness about their services.
- Build a stronger network of investors and care professionals.
- Share quality content that showcases their expertise.
Challenges:
- Had time constraints limiting attention to their online presence.
- People were unaware of their services or the fact that help was available.
- Wanted to build a company brand on Instagram.
- Lacked a clear strategy and was inconsistent in content creation.
- Unsure how to begin sharing ideas online.
- Lacked systems and processes.
- Hadn’t found a reliable person to outsource content creation who understood their complex business and could communicate it effectively.
Our Approach:
With brand awareness as the primary goal, we developed a strategy that:
- Created content specifically to raise awareness of their services.
- Addressed the pain points of their ideal client profile (ICP) directly.
- Busted myths and addressed fears related to the industry through engaging content.
- Showcased real-life aspects of the business, such as site inspections, behind-the-scenes property management, and the inner workings of the social housing industry.
- Clearly targeted investors, property owners, and caregivers with distinct messaging.
- Experimented with various types of Instagram posts, including static images, carousels, infographics, and reels.
The Results:
- Revenue goals exceeded – He crushed his targets!
- His portfolio of properties sold out.
- Received business inquiries and potential collaboration opportunities.
- Was very happy with the streamlined content creation process.
- Extended the contract for another 6 months.
This is what Michael Says about us: