How Did Alex Get 30% More Calls Booked For His BIM Consultation?

Client Name: Alex Rafie

Business Details: BIM Consultant in Australia

Goals:

Build an online presence to showcase his expertise.
Establish trust and authenticity.
Generate and convert leads.
Develop a system to consistently create quality content.
Reach key decision-makers: Design Managers, Design Directors, BIM Managers, Project Managers, Digital Engineering Managers, Architects.

Challenges:

Paid campaigns were not delivering results.
People saw his outreach messages and visited his profile, but weren’t converting due to his lack of an online presence.
The "know-like-trust" factor was missing from his profile.
Lacked a system to streamline and present his ideas online.
Was unfamiliar with the algorithm and how to write effectively for online platforms.

We followed these steps:

Step 1: Worked on Brand Positioning

In the first 3 months, we focused on improving his positioning within his network and increasing brand awareness.
We created top-of-the-funnel content (wider industry topics showcasing his expertise) and middle-of-the-funnel content (systems his company uses to help clients). This was aimed at creating awareness about his services.
After the third month, we began pushing bottom-of-the-funnel content (case studies, results, testimonials) to back up his expertise. This worked like magic, creating the buzz we intended.

Step 2: Curated Quality Content to Build Authority

We scheduled content strategy calls to brainstorm ideas, took feedback from the client on how to approach topics, analyzed industry leaders, and followed best practices.
Conducted a competitor analysis to observe their strategies, especially identifying their blind spots. We used this competitive edge to develop better content.

Step 3: Engaged Meaningfully with Industry Experts and Potential Clients

Followed, connected, and interacted with industry experts and potential clients through comments and DMs, helping to build a genuine community.
His expertise reflected in his content, and this attracted quality interactions on his posts and DMs, further boosting his credibility.

Step 4: A Mixed Approach to Achieve LinkedIn Goals

Once we had established a solid online presence, our client launched a paid campaign.
The combination of organic and paid campaigns turned out to be a powerful strategy, helping him crush his business goals.