Client Name: Dushyant Kumar
Business Details: A leading supplier of cut fresh vegetables in Mumbai city
Goals:
- Establish himself as a thought leader in the industry
- Connect with key people who can help expand his business
- Increase brand awareness about his services
- Find the right talent for his business
Challenges:
- Unsure how to leverage LinkedIn to achieve his goals
- Held limiting beliefs about sharing his ideas on the platform
- Lacked a system to consistently produce quality content
- Worried about running out of content ideas
Our Approach:
We decided to implement an organic content strategy to help him achieve these goals.
During initial interactions, we recognized Dushyant's potential to influence others through thought leadership. We were confident in our strategies and knew that, with the right systems in place, he could make a significant impact.
We followed these 5 steps:
Step 1: Experimenting in the First 3 Months
- We analyzed different thought leaders in aligned industries.
- Engaged with Dushyant, asking the right questions.
- Experimented with content strategies over the first 3 months to identify what worked.
Step 2: Doubling Down on Thought Leadership
- We thoroughly analyzed the content from the first 3 months.
- Discovered that the audience loved his unique perspective on business.
- Noticed that personal anecdotes combined with insightful strategies received higher engagement.
Step 3: Following the Data, Not the Noise
Not all content performs equally, and not every strategy works for every account.
- After analyzing his posts, we found that carousels, although popular elsewhere, didn’t resonate on his profile.
- Text-only posts underperformed, and static images failed to capture attention.
- We shifted focus to text-and-image content where he shared his insights alongside relatable pictures.
Initially hesitant, Dushyant warmed up to the idea, and guess what? Posts with pictures and personal anecdotes became the winning formula!
Step 4: Crafting Killer Hooks & CTAs
Hooks grab attention, and CTAs guide the action.
- We experimented with different attention-grabbing hooks.
- Used relevant emojis to spark curiosity.
- Provided valuable insights in the body of the posts.
- Added simple yet compelling CTAs.
- Introduced short-form content, experimenting with formats like Ascending, Descending, and F-shape to keep the content skimmable.
The audience loved it, and engagement soared! 📈
Step 5: Networking in the DMs
- We identified key individuals who could assist Dushyant.
- Connected with them and built strong relationships.
- Approached them for potential collaborations.
The Results:
- Reach exploded: Over 94,499 impressions in just 90 days!
- Engagement skyrocketed: Up by 113%!
- Followers grew by 59.7%, building a loyal community.
- Product development is in progress.